When creating a marketing campaign, achieving an impact on the consumer is one of the biggest headaches for creatives. Thanks to Onirix, this can be fulfilled by creating completely memorable augmented reality advertising campaigns. In addition, RA campaigns meet 3 of the essential requirements in any marketing action: immediacy, comfort, and interactivity.
If you work in the field of marketing, digital strategy, or brand building, you have to familiarize yourself with the term webAR: web augmented reality. More and more customers...
Are you interested in the concept of customer engagement? Maybe you are a company that wants to reach its potential consumers in a different way. You are looking for...
We live times of change. The situation we are going through today, in the COVID era, tests us in many ways. The moments of crisis have always been, and...
Augmented reality is a very useful tool to perform marketing tasks, and thereby generate personalized and interactive experiences for different clients and types. That is why the German marketing...
Let’s imagine this: You meet a potential client and you suggest to use Augmented Reality for a project. Everybody in the meeting gets excited about using Augmented Reality but...
Grupo ZB is one of the world-leading producers of crushing and recycling machines for solid waste. Their machines can crush ferrous and non-ferrous scrap as well as construction and...
With the latest version of Onirix, we have added vertical image tracking in addition to horizontal image tracking as part of the improved image tracking capabilities in Onirix. This...
The British visual artist Jam Sutton is using Augmented Reality for his latest exhibition “Rituals” which has started in Venice this month. In his virtual exhibition that is located...
Google’s advances in bringing Augmented Reality (AR) to the web are continuing. AR is currently mostly used inside dedicated mobile applications. With the gaining popularity of AR, these users...